That´s According to Matt Cutts, from Google

What about the people optimizing really hard and doing a lot of SEO. We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO – versus those making great content and great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now.

 

What is over-optimization? While there are several theories over the internet, Practical E-commerce Claims these are the actual 5 indicators that someone has ended optimizing:

Linking to some page through that exact same page along with optimized point text. If the actual page is actually www.jillsfakesite.com/flannel-shirts, and in your body copy of this page We link what “flannel shirts” towards the same page what are upon, IE www.jillsfakesite.com/flannel-shirts, which should count because over-optimization.
Linking frequently from entire body copy to a number of key webpages with optimized point text. If thirty-three of my personal 100 pages connect to www.jillsfakesite.com in the body copy using the anchor textual content “Jills Phony Site, ” which should count because over-optimization.
Changing the actual “Home” point text for your most useful keyword. Usually the house link may be the site’s logo design. But within the cases in which the home hyperlink is textual and it has been optimized using the juiciest key phrase, that ought to count because over-optimization.
Excessively consistent as well as highly optimized point text upon backlinks. If 10 from the 100 links to some page retain the same extremely optimized point text, for example “Jill’s Phony Site, the Fakest Website Selling Bamboo Shirts on the internet, ” which should count because over-optimization.
Generic keyword website name. They have a significant amount of impact upon rankings, and have to be demoted within importance. Now I’m certain it’s difficult to find out which phrases are universal and that are brands. But Google has cracked which nut a minimum of partially using its related manufacturers results. Surely they have to be near to understanding the actual difference between your non-branded site littleblackdress.com and the brand whitehouseblackmarket.com.

What is actually being noticed that is which proper SEARCH ENGINE OPTIMIZATION actually amounts the actively playing field in between you and everybody else because you can now stand by the caliber of your website, not through the search engine’s capability to figure this out. Simply because, sure, the various search engines are improving at knowing new systems and “seeing” what’s on your Site – but can you really depart the success of the site as well as your business within their hands. Absolutely no, you’re likely to do everything inside your power to ensure it’s because crawlable and simple to navigate as possible. That’s SEARCH ENGINE OPTIMIZATION. It’s additionally good company.

The Web company has been charged within both legal cases for violation from the Federal Wiretap Behave, for wilful interception associated with communications as well as aggregation of private information of it’s consumers with regard to financial advantage, and the actual Stored Digital Communications Behave for going above its authorized use of consumer marketing communications stored upon its techniques. Google can also be charged along with violation from the Computer Scams Abuse Behave, and additional counts such as state laws and regulations.

The plaintiffs within both fits seek to create nationwide course action with respect to holders associated with Google company accounts and proprietors of Google android devices through Aug. nineteen, 2004 in order to Feb. twenty nine, 2012, who continued to keep the Google company accounts and personal the devices following the new online privacy policy came into impact on March 1 this season.

The corporation’s new online privacy policy is currently under overview in europe and within the U. Utes., where thirty six state lawyers generals authored to Google BOSS Larry Web page last 30 days saying which Google’s brand new policy doesn’t give users an adequate chance in order to opt away.

The new online privacy policy treats the individual as just one user throughout all Google items, and info provided in one service might be combined along with information through other providers, Google stated.

In the suit filed prior to the U. S Area Court for that Northern Area of Ca, San Jose Department on Wednesday, Robert W. DeMars as well as Lorena Barrios said these were required to setup their Googlemail accounts once they acquired cellular devices powered through Android.

Google hasn’t only combined the info across items, but additionally not supplied consumers by having an easy as well as efficient method to opt away, the plaintiffs stated. “Consumers should manage their own privacy settings for every Google item they make use of; a common opt-out function isn’t available, inch the problem said.

“We don’t have any comment at the moment on these types of lawsuits, inch said Google spokesman Bob Gaither. “We haven’t yet already been served together. ”

Inside a similar complaint prior to the U. Utes. District Court for that Southern Area of Ny also upon Tuesday, Donald Nisenbaum, Pedro Marti, as well as Allison D. Weiss said how the new online privacy policy violates customers’ privacy privileges, allowing Google to consider information from the consumer’s Googlemail or Google+ account which might have 1 expectation associated with privacy and utilize it in another context for example to customize Google search engine results and ads.

Right now, Paul Keating factors us towards the depressing information that ICANN has become publicly saying it will function more carefully with governments all over the world to assist them grab and censor domain names.

The writeup is really a little hazy, but this says which seizing domain names for copyright laws infringement had been a “hot topic” from ICANN’s current meeting — such as promises through ICANN it would function more carefully with police force world wide and the different registrars to assist law enforcement become more effective within censoring these types of websites.

This really is really unfortunate and when again illustrates ICANN’s uselessness within protecting the web. Instead, it looks actively operating against fundamental internet concepts.

It’s simple: despite what we should now, many marketers focus on other things and ignore the importance of titles not only in SEO, but in actually getting people to click on the link. It’s a call-to-action, and if its boring, not that interesting and doesn’t engage a user, then perhaps that is the difference between lots of clicks and no clicks whatsoever.

For those that need a refresher, here are a few key tips on Titles

1) For most search engines the maximum length of a title tag is between 60-70 characters and if you are over 70 characters, the title will be cut off.

2) Title Tags should reflect the content of EACH page. Don’t use a boiler plate for every page in your site, actually change the title on each page, to show what is new about that page opposed to the other page. This is really important for SEO, because everyone searches differently and one keyword difference could affect traffic.

3) Don’t overstuff keywords. Besides making sites often unreadable, it’s consider spammy and actually will make users ignore your site. It also will cause high bounce rate, and gain Google’s attention as content spamming.

4) Despite what everyone claims, no need to use your company’s name always in all the titles. If you are trying to get attention of users, sometimes using all the characters and not having a site title is better.

5) Put important keywords in front of the title tag. According to several experts, the closer the keyword is in the front of the title

Verizon last month instituted a policy in which any mobile content provider that has over 5% refund rate on their products, will receive a 90 day suspension from the Verizon network. If any provider has over 8% refund rate, they will be terminated for 180 days. This basically would put most providers out of business, because it would also include as part of it the inability to bill current customers, meaning that all Verizon customers already signed up would be kicked from the reoccurring billing.

This means all those mobile US ringtone offers will probably disappear very fast. Some providers have already singled that they will continue running the PIN submit offers, but without Verizon. With Verizon having almost 40% of the market share of mobile subscribers in the US, this would make it almost impossible to convert these offers.
Worse is the risk that companies that gamble continue working with Verizon invest in paying a CPAs to affiliates, and then are hit with being kicked off and unable to pay their affiliates.

Already in the last two years we’ve seen three major mobile content PIN companies run into the ground after very public lawsuits and regulators going after them for fraudulent practices. The risk to affiliates and networks seems even more so now. This could be the next “Acai” disaster for the business, where tons of companies continue to allow these offers to be run, only to not get paid potentially millions of dollars when the mobile content providers are suspended and not paid by Verizon.

I do a lot of non-profit work. So much so that my husband thinks I should register my own business as a charity. I work with many single moms and women struggling to get back on their feet or trying to start a new internet business. Their business concepts are sound and their ideas good. I started out just taking a quick look at their sites to give the odd suggestion or tip and then after looking at these sites knew that with just a few seo mistake fixes there would be a big impact on their traffic and ranking. I have limited time so I try and go and fix the seo mistakes they make, that will have the most impact and are usually the easiest to fix. If you want to learn how to avoid the seo mistakes – this article is for you. If you are an experienced SEO professional than this article is not for you. If you are a site owner overwhelmed by the whole concept of SEO or just getting your feet wet and don’t know where to start- then read on- there will probably be a useful tip or two and will teach you how to avoid the seo mistakes.

Below are some SEO mistakes examples

SEO mistakes 1. Bad Title and Meta Tags – the biggest seo mistakes

The number one seo mistake. A good title for your page is in my opinion the single most important factor when it comes to in-page optimization. The title of your page should not just be “name of your company”. You should have a keyword phrase in the title. For example, if you have a site that sells hand made candles and the name of your company is ” Luminosity” Your home page title should NOT be ” Luminosity”, this is a seo mistake that 90% of all sites I see make. Title should contain keyword phrase like “Handmade Candles by Luminocity”. Or better “”Handmade Scented Candles and Natural Soy Candles-Luminocity”. Every page on your site should have unique Meta data (title, description and if you feel like it keywords). Your description should weave in the keyword phrase you used in your title and use less than 80 characters in description. Keywords are virtually meaningless but if you must add them go ahead. If I do use them- I use my top 5 or 6 keywords and I don’t put comma’s in between- I prefer to let search engines figure out the different combos.

Take the time to do this step. If you can only do one thing on this list then do this. This is the most common seo mistake

Seo mistakes 2. Using Graphics Instead of Viewable Text

Many people make this seo mistake. A site this has bulk of its text- embedded into graphics. Having a logo with your name or product description embedded into the graphic instead of using actual text. Spiders and bots cannot “see” images and the words embedded into pictures have no meaning. So have your mission statement embedded into fancy graphic may look great but will not index in any search engine. When using images on your site you should always use ALT tags to describe your image i.e. “blue soy candle” not only for non-sighted users but these are recognized by spiders.

Seo mistakes 3. No Standard Navigational Links

These are the links that are on pretty much every page of your site. You will see them most often at the bottom of a page and it will feature links that say things like “Home” and “Site Map”. More and more I am seeing menus and navigational bars that use java script. These are nice but not crawl-able. Make sure you have things links in html format somewhere on you pages- most will sit these in footer or bottom of the page. This is also a good chance to use keywords. Try “Scented Candles” rather than “Our Products”.

Seo mistakes 4. Large Image Files

Hard to believe- but this still happening. Potential buyers and clients will abandon their site if it takes too long to load. Most people are still using dial-up and can’t wait for multiple and bulky images to download. Some easy tips- make sure you images are set to 72 pixel resolution. Resolution set higher than that it a waste and unnecessarily large. Most photo editors will allow you to set compression rate. Test different compression rates- you can reduce file size by more than half with no visible difference. If you really need the large images then consider using thumbnails that lead to a separate page. (This has added benefit of creating another page and more text that spiders and bots crave).

Seo mistakes 5. Lack of Content

Pages that have little or no text. A photo can always use a description and product can always be more than a name. When you have a bunch of pages that have little or no text sitting on same domain they can look the same to spiders and may get dumped as supplemental results. Go through your site and see if there are opportunities to add content. Elevate your SEO expertise and try using keywords in your copy. There are many excellent articles and resources for keyword research. Don’t do seo mistakes

Consider adding content that has substance and offers related and valuable information to your products or services. Put up a page that describes all your different scents. List your most popular colours and styles. Tell your readers what candles are best for a dinner party and which are the most hypo-allergenic. Get in the habit of creating content for your site. Commit to writing one new page a week or month. Think in terms of building your site wider rather than digging downwards.

Seo mistakes 6. Duplicate Content

Do not cut and paste and pass off other people’s work as your own. It’s not just unethical and illegal- most likely it will be picked up as duplicate content and dumped in supplemental results. This means that the search engines disregard any information on the page and your page may as well not exist. Keep this in mind if you plan on doing something like putting up another site with a different domain and different name and just copy your original web site, you will do a big seo mistakes. I have seen this done by many site owners thinking they have stumbled on the secret weapon to higher rankings. The results can be disastrous. I could write another article on all the bad things that can happen if you do this. Just don’t do it.

Seo mistakes 7 No Back Links

By links I mean other sites linking to you. These are called inbound links or backlinks. I have worked on sites that have been up for months and are not indexed anywhere. Your site has to be linked somewhere- anywhere- on the internet to “exist” otherwise it is just a deserted island. Not having any inbound links is like opening up a flower shop in Antarctica and wondering where all the walk-by traffic is. If you have not done so suggest your site to DMOZ. Seo mistakes that often newbies make is they think that thousands of visitors will flood their new site in minutes. Then look for other relevant directories. Almost every business or service will have niche directories where you can submit your site- most times for free. Visit other sites that are related to your and ask them to link to you. Try and think in terms of traffic and avoid the page rank trap. If a link will bring your site traffic then go for it. Avoid the zero backlinks seo mistakes

You should not make seo mistakes, if you are in a highly competitive market, than I take exception and you should learn how to build quality links or seriously consider hiring some one to do it for you.

Don’t do the SEO mistakes

Unfortunately for the cyber sleuths, the hackers were in on the call too – and now so is the rest of the world.

Anonymous published the roughly 15-minute-long recording of the call on the Internet on Friday, gloating in a Twitter message that “the FBI might be curious how we’re able to continuously read their internal comms for some time now.”

The humiliating coup exposed a vulnerability that might have had more serious consequences had someone else been listening in on the line.

“A law enforcement agency using unencrypted, unsecure communications is a major fumble,” said Marcus Carey, who spent years securing communications for the U.S. National Security Agency before joining security-risk assessment firm Rapid7.

“What if this event was talking about some terrorist plot to blow up something and ‘they’ were listening in? It could’ve been much worse if it was related to an al-Qaida plot or something … So this is a lesson learned.”

The leak was one of a slew of Anonymous hacks that hit websites across the United States Friday, including in Boston, where the police site was defaced, and in Salt Lake City, where officials said that personal information of confidential informants and tipsters had been compromised.

Anonymous also claimed credit for defacing the Greek Justice Ministry’s website and stealing a mountain of data from the Virginia-based law firm that defended a U.S. Marine recently convicted for his role in the bloody 2005 raid in Iraq that became known as the Haditha massacre.

The hackers’ successful attempt to spy on the very people charged with tracking them down remained the most dramatic coup of the day, with sensitive police conversations broadcast across the world.

The FBI said the communication “was intended for law enforcement officers only and was illegally obtained,” but added that no FBI systems were breached. It said that “a criminal investigation is under way to identify and hold accountable those responsible.”

A law enforcement official, speaking on condition of anonymity because the matter is under investigation, told The Associated Press that authorities were looking at the possibility the message was intercepted from the private email account of one of the dozens of invited participants – who hailed from the U.K., Ireland, Germany, France, the Netherlands and Sweden.

Anonymous published just such an email Friday, complete with the date, time and password needed to access the call.

Graham Cluley, an expert with data security company Sophos, said that anyone with that information could have “rung in and silently listened to the call just like Anonymous did.”

In Paris, a French police official who was briefed on the interception said it could prompt international law enforcement bodies to be more circumspect about sharing information in conference calls. He spoke on condition of anonymity because he wasn’t authorized to speak on the record.

Scotland Yard said there was no immediate evidence their operations were compromised.

Amid jokes about a teenage hacking suspect (who one officer describes as “a bit of an idiot”) and lighthearted banter about McDonald’s, the investigators on the call discussed whether to delay the arrest of two hacking suspects to give the FBI more time to pursue its side of the investigation.

Updates were given on the status of inquiries stretching from Los Angeles and Baltimore to England and Ireland, with one member of Scotland Yard’s central e-crime unit telling the FBI that British police had identified a 15-year-old with possible connections to a recent breach at U.S. videogame company Valve Corp.

“Yeah that’s fantastic,” an FBI official said in response. “We actually do have a pending investigation looking into that compromise.”

An email to the FBI official leading the call was not immediately returned Friday, while the e-crime investigator referred questions to Scotland Yard’s press office. The press office confirmed it had someone on the call but said it would have no further comment.

Most sensitive appears to be discussion of what legal strategy to pursue in the cases of Ryan Cleary and Jake Davis, two British suspects linked to Anonymous. The U.K. police official on the call said prosecutors were secretly going to court to delay procedures in order to give the FBI more time pursue a related case.

When the FBI official thanked his U.K. counterpart for the favor, the Briton said cheerily: “We’re here to help!”

Karen Todner, a lawyer for Cleary, said the recording could be “incredibly sensitive” and warned that such data breaches had the potential to derail the police investigation.

“If they haven’t secured their email it could potentially prejudice the investigation,” she told the AP.

Anonymous, an amorphous collection of Internet enthusiasts, pranksters and activists, has increasingly focused its attention on law enforcement agencies in general and the FBI in particular.

The hackers’ targets have included the Church of Scientology, the music industry and financial companies such as Visa and MasterCard. It has recently expanded to include government, police and military targets.

Dozens of suspected members and supporters have been arrested across the world.

Source huffingtonpost.com

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New Keyword Elite 2.0 Keyword Surge Project

To start using the Keyword Surge project, you first need to type in your main keyword. I’ve found that 2-3 word phrases seem to give me the best results. If you go too broad, you will have to filter out a lot of irrelevant results and going too long tail sometimes doesn’t give enough. It really does depend though on the purpose of your keyword list. You also have the choice of where you want Keyword Elite to go out and find your keywords. By default, the program uses what it calls the Keyword Elite Engine. This is a proprietary database of keywords developed for the software itself. You also have the choice of including results from Ask.com, website meta tags, the Google Suggestion Tool, and the free WordTracker keyword database. Ask.com is good for finding more related keywords while the Google suggestion and WordTracker databases are more useful for finding permutations of your keyword.

Keyword Surge Search Results

One thing I really like about Keyword Elite 2.0 is how much faster performing searches are compared to the old version. You can also do multiple searches simultaneously since the software now supports multiple threads. When a Keyword Surge search has finished, you will get back a table of search results which includes the keywords, parent keyword, keyword source and searches per month on Google. One nice feature is that the columns can each be individually filtered. For example, the Keyword column allows you to remove keywords from the results that contain a certain phrase while the Searches/month column allows you to filter out keywords that don’t meet a certain threshold of searches

Usually most people stop at this stage and use just these generated keywords in their projects. However, Keyword Elite has a few other tricks up its sleeve that you might not be aware of that can really explode the amount of keywords that you get. One way is to generate new permutations by adding a word or phrase to the beginning or end of the generated keyword lists. This is quite useful if you are trying to create a keyword list of a localized PPC campaign. Lets say you were trying to promote a car insurance CPA offer. Unless you have some very deep pockets, it is highly unlikely that you can get any ads showing on the first page for regular car insurance related keywords. The competition is just too high which means the bids are astronomical. However, you might be able to compete for long tails like “Palo Alto car insurance” and regional keywords like that. The fact that Keyword Elite can generate keywords like that in seconds is completely awesome.

Another Keyword Surge feature I really like is the Google ABC function. To access this, you select one or more of the keywords on your list and right click to bring up the context menu. Select Google ABC and Keyword Elite will search for the root keyword plus each letter of the alphabet. For example, lets say you perform Google ABC function on the phrase “keyword research”. For “keyword research + s”, you would get back keywords like “keyword research seo”, and “keyword research strategy”. These are additional keywords that weren’t found in the initial search query and you can see that this can quickly explode your list of long tail keywords.

Finally, the last feature I wanted to highlight is the Keyword Grouping feature. You can create as many groups as you want by clicking the green plus icon, and you can add keywords by just dragging and drop them into to the group area. This is a very valuable for when you are working with extremely large lists. You can export groups and delete them very easily as well. If you do PPC on the content network a lot, you know how important it is to great tightly themed ad groups. Using the Keyword Elite grouping features makes this extremely easy to do.

The Keyword surge module is an excellent way to create keyword lists for many different purposes. It is especially useful if you do any PPC marketing where generating large list of keywords is important. I make a lot of money creating CPA Polls and I am finding the Keyword surge project to be an invaluable tool to creating large and relevant keyword lists quickly. Many of these long tail keywords I would have missed with other keyword research tools, and you can really make money on these since the competition is so low. If you own a copy of Keyword Elite, then definitely check out some of the features I mentioned above, and start utilizing the Keyword surge project to its full potential.

You can download free pdf report here

Develop a Preliminary List

The first step in developing your list is to find a large number of potential keywords that we can peel down through research and testing. Using the Google Keyword Tool as described in the SEO article, enter a few generic terms which would apply to the demographic you want to target with your offer. The Google Keyword Tool will give you a number of keyword ideas to work with.

Scout the Competition
There are two main pieces of information you need to gather during your competition research stage. The first piece is which keywords are currently being used for the offer you are promoting. If the offer is not currently widespread, this may not be important. If, however, you are promoting an offer which many others are promoting, you will want to know which keywords they use.

When checking out others promoting the same offer, you will want to take note of which position your competition is paying for. This will of course affect bid price and should play a part in your total analysis of which keywords you bid on and at what price. The second major type of reconnaissance is the competition for keywords you are interested in using. If the competition is not promoting your offer for a given keyword, this could be an opportunity for you if you think the keyword could be successful. You also want to know the types of offers being promoted for a given keyword. If the offers are similar, this is a good sign as it shows you may be targeting the correct audience. You need to be careful of keywords with heavy competition as the bid price may be
too high for you to bid on that keyword.

Keyword Elite and Google Keyword Tool

As with evaluating keywords in the SEO article, you should perform an analysis of competition vs.
searches. Using the Google Keyword Tool, green bars will show you the number of searches on a
keyword in a given month, as well as the competition for that keyword. Always compare searches to competition level – a word with high searches and low competition offers an opportunity to get your ad shown for a low bid price. Of course, you must always mind how well the keyword is targeted to your audience as I will explore later in this article.

Keyword Elite is a paid tool which offers more detailed research on keywords. I would suggest using a paid tool such as Keyword Elite if you are serious about putting together professional keyword lists. Keyword Elite will show you exact search numbers and competition levels, providing you with much more detailed research. Of course, Google’s free tool still provides enough information to develop a strong keyword list.

Less is More

You DO NOT need an enormous keyword list to be profitable with search marketing. Instead, you need a list of quality words targeted to your audience. It all breaks down to a science – you need keywords that have a higher conversion rate (producing more revenue) than what you spend bidding on the keywords.

A good strategy is to develop a number of small keyword lists with separate sub IDs so that you can track the success. Pay attention to each keyword click-through ratio, as this shows attractive keywords, but you also need to use sub IDs to know how well your keywords are converting. By creating a number of small lists with separate sub IDs, you can easily track how well your keywords are doing, and delete those which are not profitable.

Targeted Keywords

When selecting keywords, always think about the audience you want to target. Think about the
demographic of the users clicking on an ad displayed from each keyword you bid on. Are there multiple reasons why a user would search for that keyword? Would users searching for that keyword be interested in the offer you are promoting?

Focus on keywords that are very specific, as opposed to generic, broad keywords. Broad keywords may show your ad, but will probably not target your audience well. If the broad keywords don’t convert on your offer, you will end up spending a lot of money and making very little. Pick specific keywords and track their conversion rates. Delete keywords which aren’t producing.

Keyword List Mistakes
1. Broad or popular keywords which are not targeted to the audience you know will convert
2. Not researching the competition
3. Targeting keywords with very few searches
4. Failing to test your keyword list and update as necessary

Test, Monitor, Re­Test

Using sub IDs, you should always be monitoring the click through ratios and conversion rates. By
breaking down your keyword lists into small groups with sub IDs, you can track performance and make modifications just as you should with your landing page. After you test and monitor, you can delete keywords that are not paying off, and re-test to check performance. Competition and audience taste is always evolving, so testing and modifying is essential to keeping your keyword list profitable.

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